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FEB 14, 2016

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Pharrell Williams Becomes Co-Owner of Denim Brand G-Star

By Forbes (Declan Eytan)

“On top of my business. As of today, proud to be a co-owner of G-star RAW,” was how Grammy award-winning artist Pharrell Williams broke the news via his Instagram handle. At present, the musician and founder of streetwear brands Billionaire Boys Club and Ice Cream, will oversee various creative activities – from design to ad campaigns – of the Dutch denim brand, in addition to taking part in outlining the company strategy.

Williams isn’t exactly new to the Dutch denim entity, considering his sustainable fabric company Bionic Yarn partnered with G-star in 2014, for a project which focused on sustainable fashion. Sustainability and innovation will be key objectives as part of Pharrell’s recent involvement with the denim company.

“In working with Pharrell Williams we wish to continue to innovate by allowing Pharrell to push the boundaries even further across all aspects of our business, from creating new product ideas and new visions on sustainability, to creating new brand experiences. We’re genuinely excited to welcome Pharrell into the G-star mission in order to reimagine the future of denim together, ” G-Star Chief Marketing Officer Thecla Schaeffer says. (Read More)

Kanye West & Drake Should Be on a New Young Thug Project

By Patrick Montes

As we learned earlier this week, Young Thug still plans to drop Slime Season 3. Now, it looks like Young Thug has revealed some of the big-names guests featured on the project. Or, at least, on the next Slime Season sequel. Young Thug took to Periscope last night to talk to fans, and fans soon broke the news of Young Thug's forthcoming collaborators on Twitter. Whether they will be on Slime Season 3 or 4 remains to be seen, but it definitely sounds like Kanye West and Drake will be featured on a new Young Thug project. (Read More)

A$AP Rocky Is Playing a Marvel Superhero

By HP Cheung

A$AP Rocky is the voice actor of Marvel hero Falcon in a new video game, Marvel Avengers Academy. The game portrays the cast of comic book characters in their teen years and Flacko will be voice acting alongside Dave Franco's Iron Man and John Cena's Hulk. The game is now available to download on iOS and Google Play. (Read More)

According to Mike WiLL Made-It, Feds Have Blocked His Gucci Mane Collaboration

By Petar Kujundzic

Mike WiLL Made-It is ready to complete his Ransom 2 project, but he's missing the contribution from none other than Gucci Mane. Only problem, the Atlanta rapper has been incarcerated since 2013 on weapons charges. While he managed to stay prolific so far thanks to a few collaborators, his collaboration on Ransom 2 has been blocked by federal law enforcement officers, as Mike points out in a series of tweets:

Mike Twitter:

To see it all rollout & be so A1, salute Bey, HOV, Big Jon, & her whole team.

Now I can get #RANSOM2 done how I want to. Unfortunately the feds said no to Gucci hosting a project from jail.

My "Trap Tape" is still coming once the Trap God comes home.#FreeGucci (Read More)

Music Streaming Will Now Count Towards RIAA Platinum and Gold Certifications

Cary Sherman (CEO of RIAA)

For nearly six decades, whether it’s vinyl, CDs, downloads or now streams, the Gold & Platinum Program has adapted to recognize the benchmarks of success in an evolving music marketplace. We know that music listening—for both for albums and songs—is skyrocketing, yet that trend has not been reflected in our album certifications. Modernizing our Album Award to include music streaming is the next logical step in the continued evolution of Gold & Platinum Awards, and doing so enables RIAA to fully reward the success of artists’ albums today. (Read More)