Quick Email Marketing Guide for Producers
This quick guide will help you master every stage of email marketing at Traktrain: from collecting mailing lists to creating and sending HTML emails and applying best practices to boost conversions and customer retention.
Why Email Still Matters
A direct, cost-effective channel with unmatched ROI and control.
- 4.37 billion people check their email daily.
- Email converts 3× better than social media for e‑commerce (Shopify 2024).
- You own the list — no algorithm can switch you off.
Create and send your own custom emails—no coding, no cost. Learn how in the Quick-Start Checklist!
Quick‑Start Checklist (Do This First)
Jumpstart your first email campaign with this essential checklist—follow each step to set up and launch in minutes.
- Go to your mailing dashboard
Visit Profile → Mailing. - Export your contacts
Click the EXPORT button.
- Set your export options
In the modal window, choose the format you need, then click EXPORT again.
- Pick and customize a template
Choose one of our ready-made templates and update it with your content: - Send your customized email to customers
You can send it directly from your email client (e.g., Gmail) or import it into your email marketing platform (e.g., Mailchimp).
Read the full manual sending guide here: How to Send Your HTML Templates Manually.
How to Update Your Email HTML Templates
Learn how to open, edit, preview, and export your HTML email templates using any HTML editor—offline or online (demonstrated here with the W3Schools editor).
- Open the W3Schools Editor
Go here and delete all the demo text.
- Load Your Template
Drag your HTML file into the left pane (the code editor).
- Preview Your Changes
After making edits, click “Run”. The right pane will show your updated email.
- Edit the Headline
Find the <h1> tag and replace its text with your email’s title.
- Swap Out the Image
In the <img> tag:- Change the src URL to your image link. You can use a link from your Google Drive (Learn how).
- Update the alt attribute with a short image description.
- Adjust Your Message
Update any <p> tags to change the marketing text. Add or remove paragraphs as needed.
- Insert Your Promo or Tracking Code
Locate the placeholder (e.g. {{DISCOUNT_CODE}}) and replace it with your real code.
- Customize the Button
In the <a> tag for your “Call to action” button:- Change the button label (the text between <a>…</a>).
- Update the href attribute and insert a link here (this can be a link to your profile page if you want to promote your profile, or direct purchase link if you want to promote the specific track).
- Save & Export
Once it looks good, copy the final HTML or download the file. Your email is now ready to send!
Learn how to send your HTML templates manually
How to use Google Drive for you media content
Here is an easy way to use Google Drive for free to store media files for your newsletters.
Follow next instructions:
- Upload a Picture
- Click ”Share”
- Set sharing settings: General access → Anyone with the link → Viewer
- Click “Copy link”
- Open this link in a new browser’s tab
- Find and copy the ID of your pic: it is the part of the link directly after “/d/” and before “/view”
- Insert this ID into next link: https://lh3.googleusercontent.com/d/your_picture_id
- Done! Now you can insert this link into the src attribute!
How to Send Your HTML Templates Manually
Effortlessly embed your custom HTML emails into any major mail client—get them into inboxes quickly and without coding!
Try one of our templates:
Learn how to create emails here.
Gmail (with HTML Inserter)
Easily integrate your HTML email templates into Gmail using a simple browser extension.
- Install an HTML‑inserter extension for Gmail (e.g., “HTMaiL”).
- Compose a new email in Gmail and Launch the inserter tool
- Paste your full HTML code into its window, and apply.
- Review the rendered template directly in the compose window.
Do’s & Don’ts
Follow these simple rules to make sure your emails render perfectly and reach your subscribers’ inboxes every time.
- Keep images and styles online: upload your pictures and design files to a public host (like an image server) and link to them directly so they appear correctly in your email.
- Test locally first: Open your .html in a browser to confirm everything displays correctly before pasting.
- Send a test email to yourself, then check both desktop and mobile clients for layout and functionality.
- Use Bcc: Paste your prepared contacts into the Bcc field to protect subscriber privacy.
- Avoid spam triggers: Limit exclamation marks (max 2), avoid ALL-CAPS phrases, and skip words like “FREE!!!”, “Act Now!”, or “Risk‑Free”.
- Check broken links: Click every link in your test message to ensure nothing returns 404.
- Preview on multiple apps: Review in Gmail, Outlook, Apple Mail, and mobile apps to catch quirks.
Now you’re ready to send! Your custom HTML will look great and land in inboxes exactly as intended.
Campaign Playbooks
Discover templated campaign structures—from release announcements to flash-discount offers—that you can customize and deploy to maximize engagement and sales.
1. Simple Release Announcements
Craft a compelling announcement that highlights your new track’s unique vibe and urges subscribers to listen and purchase right away.
Option A — Single New‑Track Alert (Release Day)
Send a crisp, standalone email to spotlight your newest track on launch day.
- Subject line: [Track Name] just dropped!
- Content: track cover → three‑line hook → single CTA button
- Goal: drive immediate listens and first‑day sales.
Option B — Monthly Release Digest
Send a concise monthly roundup of your newest tracks to keep subscribers engaged.
- When: once a month.
- Subject line: Your monthly beat pack — [Month] drops inside.
- Content: your brand pic → a list of tracks → three‑line hook → single CTA button.
- Goal: keep your list warm and cross‑sell recent beats.
Template links:
2. Flash‑Discount Coupon — “‑20 % Today”
Offer a limited-time 20% discount to reignite interest and drive immediate purchases.
- Create a coupon: on this page
- Subject ideas: Your cart feels lonely / 24 h to save 20 % on beats.
- Content: your brand pic → three‑line hook → coupon code → single CTA button.
- Goal: increase your sales.
Template links:
Pre‑Send Checklist (Tick All 5)
Final check: ensure your email is flawless before sending.
- Single “Call to action” section
- Mobile preview (≤ 600 px width)
- Subject ≤ 9 words
- Preview text filled
- Test send to yourself before mass sending
AI Assistant — Subject Lines & Hooks in 30 sec
Ask the built‑in AI assistant. To get started, you can use the following prompts:
- “Help me write a warm, engaging introduction email to my subscribers announcing my new [Genre] instrumental titled “[Track Name],” including a personalized greeting and a clear call to action.”
- “Draft a concise launch email for my latest beat pack drop, highlighting key features, embedding a sample link, and inviting subscribers to make their first purchase.”
- “Create a simple follow‑up email for subscribers who previewed my instrumental but haven’t purchased yet, reminding them of its benefits and offering a limited‑time discount code.”
- “Compose a monthly digest email showcasing your top three beats released this month, with brief descriptions, cover images, and individual purchase links.”
- “Write a flash‑sale email announcing a limited‑time discount on your instrumentals, emphasizing urgency and including a clear call to action.”